Ivan Danilov
UX/UI Designer
Exaterra
Exaterra is a technology product focused on open and disaggregated network solutions. As a Product Designer, I created the logo, website design, presentation and Data Sheets templates, website animations, and 3D models of routers and switches.
I created a complete digital identity for Exaterra — from the logo and website design to presentation templates, Data Sheets, website animations, and 3D models of routers and switches. My role covered branding, UI design, visual system development, motion design, and product visualization to help present a complex network infrastructure product in a clear and professional way.
Product Design
UI Design
UX Structure
User Flows
Challenges
Creating a new brand based on an existing technology company
Explaining complex network infrastructure in a simple visual way
Lack of an existing website and digital presence
Need for a consistent visual system across different materials
Presenting routers, switches, and technical products in a modern way
Approach
Analyzed the company’s technical direction and product context
Created a new visual identity for Exaterra
Designed a clean and structured marketing website
Built a consistent visual style for presentations and Data Sheets
Created 3D product models and animations to support communication
Results
As a result, Exaterra received a complete visual and digital foundation for launching the brand on the international market. The project included not only the website, but also brand identity, product visualization, presentation materials, and documentation templates.
Corporate website
A full corporate website was created to present the company, its products, solutions, and technical advantages.
Brand identity
A new visual identity and brand system were created for Exaterra as an independent technology startup.
3D product models
3D models of routers and switches were created to make the hardware more visual, clear, and professional.
Document templates
Templates for presentations, datasheets, and technical documents were designed in one consistent brand style.